Back in the 90's search engine optimisation or SEO was relatively simple, you stuffed your web site with keywords and content and hey presto your site went to the top. Didn't make it to the top? No worries, just add more keywords!

Now days, search engines are smarter they look at incoming links to see how important your site is as well as how your site is crafted.

 

Web Site Optimisation

 

"On site" optimisation is what most traditional SEO providers focus on and make their money. This is still a valid part of SEO however with some fundamentals you can ensure your site is optimised:

- Relevant and original content
- Accessible code that is standards compliant
- Correct use of meta/alt and other tags
- Targeted keywords

Link Building & External Optimsation

 

Ensuring your site is seen as "important" is the next step, this ensures that your relevant content is seen as being important and worthy of a high rank.

This doesn't mean submitting to every search engine and directory on the planet, as many of these will not benefit you in any way. We suggest taking a more targeted approach:

 

- Submit to the "biggies" Google, MSN, Yahoo
- Submit to select directories (Page Rank 4 or higher)
- Submit to local/regional directories
- Submit to design and other high PR web sites
- Actively pursue links from related sites